Picnic

Uniting charities
to end loneliness

Picnic is a group of charities working together to end loneliness. They share one head office, so that each organisation can give everything to its community.

The quiet crisis

1 in 3Australians are lonely, and twice as many young people experiencing disadvantage
15cigarettes a day: the equivalent health risk of social isolation
$2.7bnthe cost to Australia, every year

Loneliness does its damage out of sight. It shortens lives as surely as smoking, and it is getting worse. Australia has hundreds of charities working against it. Most are small, most are very good at what they do, and most are exhausted by everything else. Their leaders run programs by day and payroll by night, and their growth waits on systems they cannot afford to build alone.

The problem was never a shortage of compassion. It is that the organisations behind the best programs have never had the foundations to grow on.

A camper and volunteer racing down a path, arms in the air
Flying Fox: Picnic’s Founding Brand

The answer is not another program. It is one foundation shared by many charities, so that the people who change lives can stop running the business of changing lives.

What Picnic is

Picnic brings charities into one group and gives them what a strong head office provides: finance, fundraising, governance, people and systems, built once and shared by all. Each organisation keeps its name, its community and its identity. They join Picnic; they do not disappear into it.

  • For charities, it means less duplication and more time on the programs that matter.
  • For young people, it means more programs, more often, reaching those who would otherwise miss out.
  • For the sector, it is proof of what charities can achieve when they stop competing and start sharing.

The idea is already working in youth mental health, where ten charities operating under one roof have grown their income and lowered their costs. Picnic brings the same thinking to loneliness, built on thirteen years of Flying Fox, an organisation that is professionally governed and financially stable.

Three young men playing a hand game in the bush
Two young women laughing together outdoors
Charities keep their brand, their people, and their mission. We give them everything else.

Dean Cohen OAM, Co-CEO  ·  dean@picnic.org.au

Your giving,
going further

Most philanthropy funds programs. Picnic invites you to fund the foundations underneath them: the systems that help many programs thrive at once.

The opportunity

10charities in the Youth Impact Foundation group, where this model was proven
162,350young people reached by that group in twelve months
+17.59%growth in surplus across the group, with income up and running costs down

One in three Australians are lonely. It costs the country $2.7 billion a year, and the risk to health is the same as smoking fifteen cigarettes a day. The programs that address this exist, and the people delivering them are often exceptional. What is missing is everything behind them: the finance, fundraising, governance and systems that turn a good program into a lasting one. Picnic exists to provide that missing layer.

This is not a theory. In youth mental health, the Youth Impact Foundation has spent five years running a group of charities in exactly this way, with results that speak for themselves. They have encouraged Picnic to bring the same approach to loneliness.

This is seed funding in the truest sense: it builds the foundations the whole group stands on. Philanthropy stays central to the model, it just goes further.

What your giving builds

When charities share their systems instead of each building their own, a donated dollar stops being divided and starts being multiplied.

  • Costs shared, not repeated. Running costs are spread across the group, and every charity that joins lowers them for everyone.
  • Leaders freed to lead. When charity leaders are not buried in administration, their time goes to their communities, their programs and their donors.
  • A model that pays its own way. Over time, the charities in the group pay for their shared services out of their own income. Donations are no longer swallowed by overheads, and philanthropy is free to fund what it does best: new ground.

Why now

Loneliness is now recognised as a public health crisis, and governments, health systems and philanthropists are all looking for answers that can grow. The approach has been proven, and the people who proved it are lending their support. Picnic also starts from strength: thirteen years of Flying Fox, an organisation that is professionally governed, financially stable and deeply trusted by its community.

Each step will be taken carefully, but Picnic will be built quickly. The need is present now, and so is the team.

A camper resting his head on a volunteer's shoulder on a bus
The bus to camp, Flying Fox.
Program funding buys another year of good work. Funding the foundations makes the good work last.

Dean Cohen OAM, Co-CEO  ·  dean@picnic.org.au

Join Picnic.
Keep your identity

Your programs work and your community trusts you. The part you should not have to build alone is everything behind the scenes.

You join Picnic. You do not disappear into it. Your name, your community and your mission stay yours; the back office becomes ours.

What you keep,
what you gain

+22.75%income growth for the charities in the group where this model was proven
−20.51%reduction in running costs across that same group

Most charities doing important work already have what matters: a trusted name, real relationships, programs that work and people who care. What holds them back is everything around it. Picnic provides the head office, which means the finance, the people support, the fundraising, the governance and the systems, built once and shared by every organisation in the group.

  • You keep your brand, your community relationships, your programs, your team and your mission.
  • You gain the capabilities of a large organisation, stronger fundraising, room to invest in growth, succession planning, and partners across the group who share rather than compete.
A volunteer giving a camper a piggyback
Two friends arm in arm in front of a safari bus
Flying Fox camp: friendships that outlast the weekend.

Who we look for

Every organisation in the group contributes to the whole, and when that is the shared focus, the group becomes far greater than the sum of its parts. We look for two kinds of fit.

Culture: a mission close to ours, leaders who want to work as part of a group, and a youthful energy running through the organisation.

Structure: active programs with genuine community impact, capabilities that add something to the group, income of your own and an established donor base, child protection policies in place, and a good reputation in your community.

Flying Fox went first. Thirteen years of camps and social activities for young people with and without disability, more than a thousand volunteers a year, and the systems that now support the wider group. The first charity in the portfolio is proof that the model is real.

Bring your name, your people and your mission. We will carry the rest.

Dean Cohen OAM, Co-CEO  ·  dean@picnic.org.au

Say hello

Whether you fund work like ours, run a charity, or are simply curious about what we are building, we would love to hear from you.

Get in touch

Loneliness ends the way it begins: with one person reaching out to another.

Dean Cohen OAM, Co-CEO  ·  dean@picnic.org.au